Beauty Industry, Beauty Launches

Celebrity Makeup Artist Launches Ortega Beauty

Etienne Ortega, a California-based celebrity MUA born in Mexico, debuts his namesake brand with four lip products.

March 29, 2024

Assistant Editor

Etienne Ortega, celebrity makeup artist for Lana Del Ray, Christina Aguilera and others, has launched his own beauty brand—Ortega.

The brand is inspired by Ortega’s lip contouring techniques, and debuts with four lip products in pretty baby blue packaging.

Ortega, who lives in Southern California, was born in Jalisco, Mexico, and incorporates Blue Agave in product formulations.

“Introducing Ortega has been five years in the making,” says Etienne Ortega. “This journey has consisted of fighting and beating cancer, navigating countless difficult business meetings and conversations, and maintaining my career as a celebrity makeup artist.”

The pigment-rich products are moisturizing, due to the Blue Agave and aloe, which acts similar to hyaluronic acid.

The collection was designed to benefit diverse skin tones. The initial collection includes core lip treatments including:

Blu Nectar Lip Oil, shown above, for conditioning

Soft Contour Lip Liner for definition, which comes in ten colors.

Agave Glow Color Stick, shown above, in eight vibrant shades.

Liquid Icon Hyper Gloss for amplified shine

Ortega added, “After 15 years of fighting for myself in the industry, I’m incredibly excited and proud to introduce Ortega, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage. I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia.”